What makes a customer tick? What makes them buy? When & what will they buy next? Why do they switch to a different retailer? These are the types of questions that marketers should be asking to better understand their customers. To answer these questions and understand customer behavior, marketers must be willing & able to leverage… Continue reading How to Make a 360 Customer Profile
In their Digital Video Consumer Study, IAB found that people are spending more time online and mostly on mobile according to eMarketer. However, time spent viewing content from online publishers, blogs, and online newspapers hasn’t grown. So why isn’t the increase in time spent online on mobile reflected in viewership for online publishers, blogs, and online newspapers? Your… Continue reading The Challenges of Mobile Publishing and How to Solve It
Email is still the holy grail of marketing. It’s a way to connect with customers one-on-one and still has the highest ROI amongst all other advertising channels. Here are the 7 main reasons: It’s Cheap. There are no marketing associated with email. You don’t have to pay for banners, posts, impressions, viewing time, etc. The… Continue reading Why is email so popular for retention marketing?
You’ve heard it before: acquiring new customers is more expensive than retaining current customers. That’s an age old marketing adage. The costs associated with acquiring a new customer includes raising brand awareness, high incentives to lure them away from other brands and additional costs associated with setting up new accounts, training more sales reps, and… Continue reading 3 Ways To Reactivate Lapsed Customers
Apple will make mobile payments happen Last week, Apple announced Apple Pay–a service to replace the physical wallet. The concept of a digital wallet is nothing new–Android and Blackberry devices have had NFC and digital wallets for a while–but they’ve never taken off. Those ecosystems failed for a variety of reasons including poor app to… Continue reading Will Apple Pay Redefine the Shopping Journey?
Facebook was down for approximately 20 minutes this afternoon. TechCrunch reported that Facebook lost approximately $22,453 for every minute it was down around the globe. They also noted that since it was peak browsing periods for their Western markets, Facebook possibly lost a little more. Being the data nerds that we are, we also looked for how much data… Continue reading Facebook’s 20 Minute Downtime Costs More than $500,000
Gmail recently introduced an “Unsubscribe” button to the top of their emails, making opting out of email lists a one-click process. Adweek suggested that the unsubscribe button would spell the death knell for email marketing. They couldn’t be more wrong. Why your list is really unsubscribing. If people are unsubscribing it’s because they don’t want to receive… Continue reading Gmail’s Unsubscribe Button Is Not Affecting Your Churn Rate
According to IBM, we produce 2.5 exabytes (2.5 quintillion bytes) of data every day from phones, computers, televisions, credit cards, social media, sensors, and more. We hear about Big Data in business and normally only from large companies that can afford expensive data scientists. But in this post, I’m going to look at some surprising… Continue reading 6 Surprising Uses for Big Data That You Might Not Already Know