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Archive | Marketing

Casper Guerilla Abandoned Cart Email Testing

I abandoned carts on Casper.com with the goal of identifying Casper’s abandoned cart segmentation strategies. OBJECTIVE Identify ways to improve Casper’s abandoned cart email strategy. TARGET USERS Working professionals aged 24–35 who don’t have a budget or the patience for a traditional mattress buying experience. Users who are ready to buy a mattress and are looking […]

Marketing Challenges in the Middle Eastern Perfume Industry

During the 90s  companies such as Ajmal, Al Haramain Perfumes, Arabian Oud, and Rasasi established themselves in the UAE; making Dubai the hub of the perfume trade across Africa, Asia, & the Middle East. During that period, perfumers in Dubai created classics such as Night Dreams & Noorah that still outsell western iconics like Chanel°5, Cool Water, […]