Subscribe

Archive | Marketing

Casper Guerilla Abandoned Cart Email Testing

I abandoned carts on Casper.com with the goal of identifying Casper’s abandoned cart segmentation strategies. OBJECTIVE Identify ways to improve Casper’s abandoned cart email strategy. TARGET USERS Working professionals aged 24–35 who don’t have a budget or the patience for a traditional mattress buying experience. Users who are ready to buy a mattress and are looking […]