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From Clicks to Bricks: How Online Retailers Are Making the Move to Physical Stores

Consumers like to touch, feel, try and be able to buy products when they want something. According to A.T. Kearney’s latest report on Omni-channel Retailing, that’s why up to 80 percent of shoppers across different demographics & age groups prefer to shop at brick-and-mortar stores Given the finding from A.T. Kearney’s survey, it’s no surprise […]

Marketing Challenges in the Middle Eastern Perfume Industry

During the 90s  companies such as Ajmal, Al Haramain Perfumes, Arabian Oud, and Rasasi established themselves in the UAE; making Dubai the hub of the perfume trade across Africa, Asia, & the Middle East. During that period, perfumers in Dubai created classics such as Night Dreams & Noorah that still outsell western iconics like Chanel°5, Cool Water, […]

The Fragrance of Oud in Perfumes

What is Oud? Oud smells ancient and animalic. It evokes notes of cedar, sandalwood, balsam, charcoal, rose, citrus, and musk. It is intoxicating. Cultures in the Middle East and Asia have been using this fragrance for centuries. European and American perfumers recently started paying attention to this complex fragrance. Oud’s potency and richness give phenomenal depth […]