Marketing is figuring out what your customers feel. Who they are? What makes them happy? How do you want to be perceived? How can you excite your customers?
In marketing it’s imperative to always think outside the box and be on your toes. You have to be in touch with trends and adapt your campaign. You have to find ways to express ideas in ways they haven’t been expressed before. You are always exploring and creating; and that’s why I am passionate about marketing.
Nowadays, observing people is just not enough because no two clients or customers are the same. Each client or customer requires something different and it is your responsibility to make sure that every experience is personable and fulfills the needs of that person. You have to actively engage people.
Marketing is the only field that will keep pushing me out of my comfort zone, and that’s why I think a career in marketing is ideal.